The UK version has maintained the image of the original US version, in particular by promoting the body care, nutrition and all matters relating to the male universe. The concept of aesthetically-perfect man is an extreme with the presence on the cover of bare-chested muscular male models. Because of this, the magazine has often been criticized for promoting an unattainable model of man. To strengthen the idea of achievability, the staff of the magazine often try out the health and fitness programmes themselves and write about their experiences alongside pictorial evidence. In March 2006, one of the UK writers, Dan Rookwood, appeared on the cover having transformed his body shape while working at the magazine. The staff of German Men's Health have also appeared on their cover, and UK fitness editor Ray Klerck has appeared on the cover and within the pages of the magazine as a model.
It said on a cover, LOOK BETTER INSTANTLY! So I bought a subscription to this magazine because, you know, just having the subscription turns you into the guy on the cover without any work. I immediately saw muscle mass increase, chiseled jaw, deeper booming voice, and women flocked to me like I worked as a erotic novel writer, fireman, astronaut, cowboy, guitar player, part time underwear model and was a millionaire. Ok, maybe it wont work the same for you, but the magazine might attract a woman when she sees it on your table knowing you are at least hopefully masculine which in itself seems to be more rare these days and read Men's Health because you want to be the healthiest you can be or just get some general knowledge.
Several doctors who have studied the effects of a low carb diet on the body have recommended that if you consume less than sixty grams of carbs a day, you need to increase your sodium intake by two to three grams (that’s a lot when you’re talking about salt!). So when you feel that craving for salty foods coming on, don’t ignore it! Try to satisfy the craving by consuming salt in a healthy and natural way (many of the recipes below will help you!). If the craving persists, visit your doctor and see what they have to say about your salty craving in conjunction with your low carb diet.
The cover always has bare-chested muscular American male models and personal trainers like Tom Cortesi, Scott King, Jack Guy, Jim Buol, Gregg Avedon, Russell Brown, Owen McKibbin, Rick Dietz, Timothy Adams, Bradly Tomberlin and Rick Arango. In 2002, the UK edition started what became a yearly competition to find a reader with a body fit to front the magazine in the hopes that the image of a British "normal guy" would spur other readers to obtain the 'look' and remind them that this kind of physique is obtainable.
The British edition of the American magazine Men's Health was launched in February 1995 with a separate editorial team, and is the best-selling monthly men's magazine in the United Kingdom, selling more than GQ and Esquire put together. The magazine focuses on topics such as fitness, sex, relationships, health, weight loss, nutrition, fashion, technology and style. The currently editor-in-chief is Morgan Rees; Toby Wiseman is the featured editor.
The content of the U.S. version in the year 2000 was analysed in Stibbe (2004). The findings suggested that Men's Health gave some useful health advice but included images of masculinity that were counter-productive for health promotion. In particular, the form of hegemonic masculinity promoted by the magazine had the potential to promote negative health behaviours such as excess alcohol consumption, excess meat consumption, reliance on convenience food, unsafe sex, and aggressive behavior. The scope of this study did not include how the content of the magazine has changed over time, or how the content of the UK version differs from the U.S. version.