It said on a cover, LOOK BETTER INSTANTLY! So I bought a subscription to this magazine because, you know, just having the subscription turns you into the guy on the cover without any work. I immediately saw muscle mass increase, chiseled jaw, deeper booming voice, and women flocked to me like I worked as a erotic novel writer, fireman, astronaut, cowboy, guitar player, part time underwear model and was a millionaire. Ok, maybe it wont work the same for you, but the magazine might attract a woman when she sees it on your table knowing you are at least hopefully masculine which in itself seems to be more rare these days and read Men's Health because you want to be the healthiest you can be or just get some general knowledge.
The content of the U.S. version in the year 2000 was analysed in Stibbe (2004). The findings suggested that Men's Health gave some useful health advice but included images of masculinity that were counter-productive for health promotion. In particular, the form of hegemonic masculinity promoted by the magazine had the potential to promote negative health behaviours such as excess alcohol consumption, excess meat consumption, reliance on convenience food, unsafe sex, and aggressive behavior. The scope of this study did not include how the content of the magazine has changed over time, or how the content of the UK version differs from the U.S. version.