What you’ll find: Blog articles and more extensive reports on general health, sexual health, emotional wellness, nutrition, and fitness aimed for the specific needs of teen and young adult males. The tone is frank and nonjudgmental and users are prompted to submit queries: “Do you have a health question that you’re too embarrassed to ask? Submit your question here!”
The content of the U.S. version in the year 2000 was analysed in Stibbe (2004). The findings suggested that Men's Health gave some useful health advice but included images of masculinity that were counter-productive for health promotion. In particular, the form of hegemonic masculinity promoted by the magazine had the potential to promote negative health behaviours such as excess alcohol consumption, excess meat consumption, reliance on convenience food, unsafe sex, and aggressive behavior. The scope of this study did not include how the content of the magazine has changed over time, or how the content of the UK version differs from the U.S. version.