Just as with a salt craving, a sugar craving is one that won’t go away unless it is satisfied. If you try to ignore your desire for something sweet then the pressure to eat sweet foods will only grown stronger. It is not a bad thing to “give in” to cravings and, in fact, it can be unhealthy not to. If you keep avoiding sweets then you will keep thinking about sweets and wanting them badly. However, even if you wanted to just have a small something sweet to help you through the say, what would you be able to eat on a low carb diet?
The content of the U.S. version in the year 2000 was analysed in Stibbe (2004). The findings suggested that Men's Health gave some useful health advice but included images of masculinity that were counter-productive for health promotion. In particular, the form of hegemonic masculinity promoted by the magazine had the potential to promote negative health behaviours such as excess alcohol consumption, excess meat consumption, reliance on convenience food, unsafe sex, and aggressive behavior. The scope of this study did not include how the content of the magazine has changed over time, or how the content of the UK version differs from the U.S. version.