In 1999, Men's Health sponsored a British UCI Division 3 professional cycle racing team. The Director Sportif was Sid Barras, a former professional cyclist. Although the team achieved numerous successes during the year, sponsorship was not renewed in 2000. Team members included Welshmen Matt Beckett and Huw Pritchard, a medal-winning Commonwealth Games competitor.
The first winner of the UK Cover Model search was 22-year-old Graeme Peacock, who secured a sponsorship contract with supplement manufacturer Maximuscle. There was no contest in 2003, and in 2004 the contest went annual, with the second winner being Neil Laverty, now represented by Compton Model Agency. Winners for 2005 were Ollie Foster (United Kingdom) and Manuel Mera (Spain). In 2006, 21-year-old Mike Fawkes won the competition, in 2007 Chris Whitlow, in 2008 Kevin Goodwin, in 2009 29-year-old James Bayntun, in 2010 Kirk Miller. Celebrities such as Jason Statham, Rusty Joiner, Ryan Reynolds, Josh Holloway, Marco Dapper, Gerard Butler, Vin Diesel, Joe Manganiello and Cristiano Ronaldo have appeared on the cover].
Several doctors who have studied the effects of a low carb diet on the body have recommended that if you consume less than sixty grams of carbs a day, you need to increase your sodium intake by two to three grams (that’s a lot when you’re talking about salt!). So when you feel that craving for salty foods coming on, don’t ignore it! Try to satisfy the craving by consuming salt in a healthy and natural way (many of the recipes below will help you!). If the craving persists, visit your doctor and see what they have to say about your salty craving in conjunction with your low carb diet.
The content of the U.S. version in the year 2000 was analysed in Stibbe (2004). The findings suggested that Men's Health gave some useful health advice but included images of masculinity that were counter-productive for health promotion. In particular, the form of hegemonic masculinity promoted by the magazine had the potential to promote negative health behaviours such as excess alcohol consumption, excess meat consumption, reliance on convenience food, unsafe sex, and aggressive behavior. The scope of this study did not include how the content of the magazine has changed over time, or how the content of the UK version differs from the U.S. version.