The UK version has maintained the image of the original US version, in particular by promoting the body care, nutrition and all matters relating to the male universe. The concept of aesthetically-perfect man is an extreme with the presence on the cover of bare-chested muscular male models. Because of this, the magazine has often been criticized for promoting an unattainable model of man. To strengthen the idea of achievability, the staff of the magazine often try out the health and fitness programmes themselves and write about their experiences alongside pictorial evidence. In March 2006, one of the UK writers, Dan Rookwood, appeared on the cover having transformed his body shape while working at the magazine. The staff of German Men's Health have also appeared on their cover, and UK fitness editor Ray Klerck has appeared on the cover and within the pages of the magazine as a model.
When starting a diet, it is likely that your body will be deprived of something essential that you need. This is simply because you are changing the way that you eat and you may not have worked out all the little nuances of your diet yet. If you use to get a lot of your daily intake of fiber from fruit, for example, your new diet may not allow so much fruit. Therefore, your fiber intake will decrease and your body will be signaling you to eat more fiber in any way it can. You’d have fruit cravings not because it is delicious but because your body needs it.